Pacific Bell Park Opens Its Gates
On April 11th, 2000, Pacific Bell Park opened its gates to a sellout crowd of 40,930. Larry Baer and Peter Magowan’s vision was finally realized, as the San Francisco Giants, at long last, had a downtown, waterfront home of their very own.
That same year, Giants Enterprises became the first company within an existing Major League franchise solely devoted to generating revenue beyond baseball.
Dave Matthews Band Plays First-Ever Concert at Pacific Bell Park
In May of 2001, we hosted our first-ever concert welcoming Dave Matthews Band. DMB would return in 2005 and since that first show, we have gone on to host more than 20 concerts, including The Rolling Stones, Paul McCartney, Greenday, Roger Waters, Jay-Z & Beyoncé and later this year in 2017, James Taylor and Lady Gaga!
Football at 24 Willie Mays Plaza
We created an annual college football bowl game in partnership with San Francisco Convention & Visitors Bureau to establish an event that would drive city-wide tourism during the traditionally slow winter season. This resulted in 12 years of college bowl games surrounded by week-long events and fan activities. The ballpark also hosted the San Francisco Demons of the XFL (2001 season), the East-West Shrine Games (2001 – 2005), the California Redwoods of the UFL (2009 season) and University of California football (2011 season).
"The Boss" Graces Pacific Bell Park
Bruce Springsteen graced a sold-out crowd of 38,000 at Pacific Bell Park on a beautiful August night and proved once again that our venue was perfect for hosting a world-class concert.
Meeting Professionals International Hosts "Cutting Edge"
We played host to MPI’s “Cutting Edge” event, which was the first-ever private concert and full venue private event rental. Applauded for it’s creativity, elegant decor, and captivating entertainment, “Cutting Edge” attracted over 3,000 guests and set the bar for future private events at the ballpark. Fast forward to 2015 when we hosted MPI’s World Education Congress at PIER 48, which won an ILEA Esprit Award for ‘Best Event Produced for a Non-Profit”.
International Soccer Takes Center Stage
For the first time in the history of our venue, international soccer took center stage as a friendly match between Mexico and Iceland ended in a draw, 0-0. Since 2003, we have hosted 9 professional & international soccer matches.
Skiing and Snowboarding at the Ballpark
Building on our partnership from 2006, Icer Air came back in 2007 to build a bigger and better ski jump on the Field. We become the first-ever Major League Baseball venue to serve as the site of a stadium ski and snowboard big-air competition.
San Francisco Hosts All-Star Game & Fan Fest
The mid-summer classic rolled into San Francisco in style. Giants Enterprises was tasked with creating memorable entertainment and hospitality events, including functions outside the walls of the ballpark at Piers 30/32.
Partnership with The San Francisco Opera Begins
Our partnership with the San Francisco Opera began in 2007 and is still going strong today! The first Opera at the Ballpark simulcast featured a performance of Samson and Delilah and attracted 18,000 guests. All told, we’ve attracted over 250,000 total guests to our Opera at the Ballpark events and our 11th simulcast, Don Giovanni, will be held later this year on June 30th.
Supercross in San Francisco
Monster Energy Supercross roared into AT&T Park in January of 2008 much to the delight of race enthusiasts. Wet conditions didn’t deter the crowd and made for a muddy & challenging course for all the riders.
AVP Beach Volleyball Returns to San Francisco
AVP Pro Beach Volleyball returned for the third-straight year in 2009 to San Francisco to host one of the last domestic events before the Olympics. The AVP Crocs Tour San Francisco Open, professional beach volleyball’s only stop in the San Francisco Area, featured world-class beach volleyball on the shores of the Bay. High-level athletic competition combined with a beach party atmosphere made for a perfect summer event. In 2016, we partnered with AVP again to market their return to San Francisco.
The Giant Race Launches
The Giant Race, a proprietary 5k, 10k, half-marathon developed entirely in-house officially launches. Fast forward seven years and we are set to host our 8th annual San Francisco Giant Race. In addition, we have developed The Giant Race Series as we’ve expanded into three different markets – Scottsdale, AZ, San Jose, CA and Sacramento, CA. All told the Race Series is now in four cities and attracts over 25,000 annual runners!
We Plan San Francisco's First-Ever World Series Parade
In less than a week, we planned San Francisco’s first Parade and Civic Celebration which attracted over 1 million fans. San Francisco had waited 52 years to celebrate their Giants winning a World Series so expectations were sky high and judging by the turnout, we hit it out of the park! In addition we also planned and executed the official World Series Gala at the Academy of Sciences in San Francisco.
Cal Football Calls AT&T Park Home
In 2011, as Memorial Field in Berkeley, CA was undergoing renovations, AT&T Park became the home of the University of California football team. The Cal Bears played 5 games at AT&T Park that season, going 4-1 in those games.
Second World Series Parade
Two years after the Giants ended their Championship drought, they defeated the Detriot Tigers to win their second World Series in three years. Building upon our experience from 2010, we executed another World Series parade down Market street and World Series Gala at The Fairmont much to the delight of San Francisco’s faithful.
The Gotham Club is Created
We created the first-ever private membership club in the history of the San Francisco Giants. With the unveiling of two brand-new venues inside AT&T Park – The Game Room (opened in 2013) and The Gotham Clubhouse (opened in 2014) – members are treated to a private, speakeasy-style, social setting in addition to private access to AT&T Park, monthly members-only events, and much more.
America's Cup Comes to San Francisco
We delivered the Official Spectator Experience for this three-month international sailing event, commercializing the America’s Cup for the first time in its 160-year history. Our integrated marketing campaign delivered sold-out dates, record-breaking sales and incremental revenue through dynamic pricing.
A Dynasty Is Created
The Giants won their third World Series in five years, creating a dynasty for the ages. Once again, Giants Enterprises was responsible for hosting the World Series Gala, which took place at Pier 27’s James R. Herman Cruise Ship Terminal, as well as planning and executing another ticker tape parade.
City Hall Centennial Celebration
In partnership with the City of San Francisco, we conceptualized and delivered an event celebrating the 100th anniversary of San Francisco’s beloved City Hall. The celebration featured captivating light shows, live music on two stages with over 100 musicians, food trucks, a silent disco, beer garden and private VIP area.
The Night Before featuring Metallica
In conjunction with Super Bowl 50, we hosted The Night Before Concert featuring hometown legends, Metallica. In addition to the sold out show, we hosted private events in PIER 48 and Lot A to celebrate the historic milestone game for the NFL.
Giants Enterprises Enters the On-Water Business
Later this year, we will unveil our new on-water endeavor. We are truly excited to share this news with you so stay tuned for an official announcement soon! Pictured here is The California Spirit, a 100-foot yacht that can entertain up to 130 guests.
Rugby World Cup Sevens
Iconic AT&T Park will provide the spectacular backdrop to the four-day Rugby World Cup Sevens tournament in July, 2018 that features 24 men’s teams and 16 women’s teams competing for the title of World Champions. San Francisco 2018 will be the seventh-edition of the global tournament and the third to feature both men’s and women’s competitions.