TICKETING STRATEGY & EXECUTION

Our ticketing capabilities go far beyond selling tickets. Our success in ticketing mass spectator events is driven by our innovative and enterprising approach to creating valuable experiences. From product development to pricing, sales to customer service, our award winning team delivers industry-leading expertise.

“The 2013 America’s Cup wasn’t about the race, per se, it was about disruptive innovation. It was about turning yachting into a sport for the masses.” - Bloomberg
Our partnership with the America’s Cup created the first commercial spectator experience in the event’s 162 year history. This partnership capitalized on our expertise in planning and delivering successful mass-attendance events and our extensive ticketing and venue management capabilities.
  • Our role included strategic planning, new product development, sales, execution and customer service.
  • We developed 4 land-based ticket categories plus a season pass, managed 17 boats that delivered on-water experiences and created two ticketed ancillary venues that supported the main public venues.
  • Our ticket sales integrated dynamic pricing to capitalize on market demand.
  • We delivered a comprehensive multi-million dollar marketing campaign that contributed to sold-out ticket categories and dates.
  • The International Special Event Society awarded us the 2014 Best Public Event and Best Event Logistics & Support Services honors for our work on the 34th America's Cup.

The 34th America's Cup

If you build it, they will come - AC Park and AC VIllage action