Giants Enterprises November Epic
An epic week of philanthropy and educational engagement seamlessly unfolded in early November 2017 at AT&T Park where Giants Enterprises expertly organized two major fundraising concerts and one of the largest student science festivals in the nation.
In the span of just five days, Giants Enterprises welcomed some 90,000 guests to three unique events — Salesforce’s Concert for the Kids (Nov. 7); Band Together Bay Area (Nov. 9); and the Bay Area Science Festival (Nov. 11) — at the waterfront home of the San Francisco Giants. In fact, it was one of the busiest and most intricately organized, non-baseball weeks in AT&T Park’s 17 year-history.
Working in tandem with event partners, concert producers and the S.F. Giants Community Relations team, Giants Enterprises oversaw the production of each event — from security, maintenance, staffing and guest services to nimble on-field readjustments that accommodated the specific needs of each organization.
“What we accomplished as a collective unit was nothing short of incredible,” said Stephen Revetria, Senior Vice President of Giants Enterprises. “A massive amount of planning and preparation, a lot of which took place within a matter of days, helped to pave the way for our success. I’m extremely proud of everyone who was involved in these efforts and this is truly a shining example of what can be achieved when everyone works toward a common goal.”
That skill translated into a final, three-way tie: $16 million was raised by Salesforce.org for the UCSF Benioff Children’s Hospitals. Band Together Bay Area grossed $17 million in support of North Bay wildfire victims. And 17,000 children and families discovered that learning about science is cool.
Check out the incredible visuals and unforgettable events over the course of load-in, setup, tear down and more captured over the course of one full week at the ballpark:
Salesforce Dreamfest Concert
Every fall for the last 14 years, San Francisco is inundated by tens-of-thousands attendees at Salesforce’s annual Dreamforce Conference. In addition to this week-long cloud-computing trade show, Salesforce founder-CEO Marc Benioff also hosts a star-studded fundraising concert in support of pediatric medical research and world-class care at the UCSF Benioff Children’s Hospitals in San Francisco and Oakland.
With baseball finished for the season, tech titan Benioff was able to return his “Dreamfest: Concert for the Kids” this year to AT&T Park where Grammy-winning artists Alicia Keys, Lenny Kravitz and Lukas Nelson delivered sizzling sets to 30,000 guests who raised $16 million for the hospitals.
Working in conjunction with Giants Enterprises, the event layout spread throughout the entire ballpark — including access for guests to practice their swing inside the World Championship Giants’ batting cages.
Post-concert, guests strolled across McCovey Cove to an after-party hosted by artists MC Hammer and will.i.am at nearby Pier 48 — a sprawling retro warehouse that is another unique Giants Enterprises venue. For this party, the warehouse was tricked out as a pulsing nightclub replete with a DJ booth and dancefloor.
Security was cohesively planned and guests were advised well in advance on what items were not allowed inside the ballpark. As an added safety measure, the Giants have recently installed reinforced concrete planter boxes and steel bollards around the ballpark’s perimeter.
Ticket holders, who paid from $1,000 per-ticket up to a $1,000,000 sponsorship, received different access levels — all equally well-stocked with a variety of beloved ballpark food (tacos, hotdogs, mac ‘n’ cheese, Coors Light) and even a “Lash Bar” for the ladies.
Seating options ranged from exclusive views and catered service in the Giants’ suites to a field-level viewing platform and a variety of Club Level seat options. Other top-ticket buyers scored sweet seats in the Giants’ dugout — sleekly transformed into a swanky nightclub-style setting.
The infield and outfield playing turf was covered, a measure that also afforded every guest the opportunity of standing on-field near the main stage. And that musical action was crisply captured by the Giants Hi-Def scoreboard — enhanced with digital interactive design and full-motion graphics.
Beneath starry skies, AT&T Park glowed throughout the evening as guests snapped thousands of selfies of the joyful event amid this picturesque ballpark.
Minutes after Alicia Keys’ final verse rang throughout AT&T Park, Giants Enterprises staff set the wheels in motion to further transform the ballpark and get ready for the Band Together Bay Area Concert. All this needed to be done within 12 hours! The first step in this process required moving out all of the artist’s music and A/V equipment before anything else could be done. The same stage would be utilized for the Band Together concert, but major adjustments needed to be made to accommodate the six musical acts coming in for the show.
In addition to adjusting the stage, all Salesforce branding and VIP area activation needed to be removed. Nearly 80 people including our security and Live Nation’s production team were working overnight around the clock to complete the transition. The massive amounts of terraflor – approximately 70,000 square feet all told – laid to protect the grass also needed to be rearranged to accommodate a larger crowd and two exclusive pit areas closest to the stage. More dressing rooms needed to be created for all the bands, an influx of merchandise had to be brought in and Live Nation’s entire centralized command center had to be moved from the Giants’ Players Lot to the Visitor’s Clubhouse to accommodate all of the bands and their equipment.
Needless to say, a lot had to happen in a short amount of time and a massive amount of work and labor was involved to successfully pull it off!
BAND TOGETHER BAY AREA BENEFIT CONCERT
In just three short, frantic weeks Bay Area community leaders, including Giants President-CEO Larry Baer, Congregation Emanu-El Rabbi Ryan Bauer and Giants Enterprises SVP Stephen Revetria, jumped into action to plan the Band Together Bay Area concert at AT&T Park where major headliners such as Metallica, Dave Matthews Band, G-Eazy and Grateful Dead musicians wowed a sold-out crowd of 40,000 ticket buyers.
The concert was a swift response to four major devastating wildfires that, in early October, simultaneously engulfed communities in Santa Rosa and the Wine Country (including regions in Napa, Sonoma, Lake and Mendocino counties) killing 42 people and destroying almost 9,000 homes, structures and businesses.
In just one evening, a record $17 million was raised — and every penny of that gross was distributed to fire victims and long-term recovery efforts via an emergency relief fund established by Tipping Point Community.
The “Band Together” concept received an initial $6.5 million seed boost from founding partners and sponsors, including the S.F. Giants, Kaiser Permanente, Google, Twilio, Levi Strauss Foundation, Benchmark, along with local philanthropists Marc and Lynne Benioff and venture capitalist Ron Conway.
This complex endeavor was a labor of love — and the result of our innovative Bay Area spirit that inspired longtime local concert promoters (also “Band Together” founding partners, and sometime business rivals) Another Planet Entertainment and Live Nation to work together producing the show — one that all musicians performed for free.
Before each set, beloved Giants players and staff (including sluggers Buster Posey and Barry Bands along with ballpark announcer Renel Brooks-Moon) introduced survivors of the fire who eloquently shared their heartbreaking experiences.
And as popular a venue as AT&T Park is, the usual ballpark rental fee was waived.
“That Larry (Baer) and the Giants didn’t charge us to use the ballpark is huge. Really huge,” emphasized APE co-founder Gregg Perloff. “And the ability of Tipping Point and founder-CEO Daniel Lurie to quickly distribute funds among its local partners assisting fire victims, many of whom are low-income, is what engaged our musicians to perform free tonight.”
That Band Together occurred a mere 48 hours after the Dreamfest concert is also thanks to Salesforce CEO-founder Marc Benioff, who donated all the sound equipment hired for his extravaganza to stay in place, at no extra cost, for this North Bay wildfire fundraiser.
“By using the same infrastructure — lights, soundboard and the Giants’ groundcover — from Dreamforce, we’ll save about a huge amount of money that will now directly be donated to assist fire victims,” noted Benioff.
Yet the concert’s biggest stars weren’t on stage. Rather they were front-and-center of the stage in a special pit section created by Giants Enterprises to honor the wildfires’ first responders.
Working with the S.F. Giants Public Relations team, Giants Enterprises reached out and developed a strategy to efficiently allocate and distribute 6,500 free tickets to local firefighters, EMTs, police and paramedics — some of whom even lost their own homes while battling these brutal conflagrations.
Once the sold-out crowd had filed out of AT&T Park at around 11:15 p.m., the real challenge was on. The turntable stage, created to allow for ease of transition between the six musical acts, proved to be very challenging to dismantle. Bands had to be loaded out first before the turntable could be worked on. Only after the turntable was removed could the stage start being broken down. Giants Enterprises staff had a plan in place to begin load-in for the Science Festival if the stage wasn’t loaded out in time – with intricate scheduling and planning, the infield was kept clear to allow UCSF full access to that area along with shallow center field to allow for the build out of a massive tent. In order to allow for a simultaneous load-out and load-in, an equipment “boneyard” was created in the south end of Parking Lot A so that trucks could come get their equipment at a later time. With the massive amount of equipment that had to be loaded out, numerous transports had to be scheduled so the boneyard helped to serve as a triage area for this purpose.
Once all the terraflor was removed, production staff had to lay 12,000 new square feet of matrax flooring so that the tent could be erected atop it. Approximately 100 staff, including union labor, Bright Event Rentals, and Giants employees were buzzing around the ballpark as a heavy and steady rain wet the field from 3:00 a.m. – 9:00 a.m., which added yet another challenging layer to an already complicated process.
With a can-do attitude, lots of coffee, and pure dedication, the crew constructed 40 tents around the warning track, a massive tent in center field, created a new roadway for load-in (as rain puddles on the infield gathered) and the gates opened on time at 9:30 a.m. for the Science Festival.
UCSF BAY AREA SCIENCE FESTIVAL
Slime-making and robots were major highlights Nov. 11 at AT&T Park during the Bay Area Science Festival’s “Discovery Day” — a 17,000-strong educational confab of K-12 students and their families who reveled among exploratory wonders of science, engineering and technology in a festive, family-friendly setting.
As the festival almost immediately followed the Nov. 9 Band Together concert, just 36 (??) hours were available for breakdown of the concert configuration, loaded with sound gear and stage equipment, to make way for BASF’s required set-up of booths and display tents. But thanks to swift, herculean efforts by Giants Enterprises and the ballpark’s nimble grounds crew, AT&T Park was completely transformed into an on-field, walk-around festival.
BASF is one of the nation’s largest science festivals and is presented by UCSF’s Science & Health Education Partnership (SEP) in conjunction with the San Francisco Unified School District along with local scientific and cultural organizations.
This 7th annual festival was the organization’s largest and most expanded — allowing longer hours and increased AT&T Park acreage for explorers to engage with UCSF alumni, faculty and students at booths featuring an array of hands-on activities in the fields of cellular construction, human anatomy, reproductive sciences, prosthetics, neurosciences and more.
“For 30 years, SEP has supported science education across the Bay Area,” said Dr. Kirsten Bibbins-Domingo, Chairman of UCSF’s Epidemiology and Biostatistics Department. “In these times, it’s more important than ever to ensure quality science education for all of our students in all of our communities.”
All told, approximately 25 distinct groups from Giants Enterprises staff, to Live Nation, to each artists’ production team, to SFPD, SFFD, Dignity Health, ImPark, and more were involved in pulling off this massive feat. None of this could have happened without the complete teamwork and dedication displayed by each of these groups.
This November Epic will not be forgotten anytime soon.