The $195 million positive financial impact of Oracle OpenWorld 2018 was driven by a combination of high visitor attendance, extended stays, and premium event programming. The conference attracted over 60,000 participants from around the world, with the majority traveling specifically for the event and booking accommodations in San Francisco hotels. Attendees dined at local restaurants, utilized rideshare and public transportation, and shopped at Bay Area retailers, while large-scale evening activations like CloudFest 18 at Oracle Park further boosted spending across hospitality and entertainment sectors. Additionally, the influx of exhibitors, production teams, and suppliers brought significant business to local vendors, contractors, and event service providers, amplifying the total economic ripple effect throughout the city and surrounding region.
Overview
Oracle OpenWorld 2018 took place from October 22 to 25 across San Francisco’s Moscone Center and additional venues, including AT&T Park. The event welcomed over 60,000 attendees from 175 countries, featuring more than 2,100 sessions, hundreds of product demos, and focused programming through Oracle Code One and exclusive events like the Oracle Leaders Circle and Inclusive Leadership forums. Keynotes highlighted emerging technologies—Autonomous Database, Oracle Generation 2 Cloud, AI, ML, Blockchain, IoT—and featured luminaries such as Larry Ellison, Mark Hurd, Jeh Johnson, and John Boehner. CloudFest 18 at Oracle Park added evening festivities with performances by Beck, Portugal. The Man, and Bleachers.
Event Details
Countries Represented
1
Attendees
1
Impact
+$
0
M
Economic Impact
Sustainability & Community Impact
Achieved Oracle OpenWorld’s highest landfill diversion rate to date, with 54% of event waste diverted through recycling and donations; marked the lowest landfill waste per participant in its history.
Implemented extensive waste reduction measures: elimination of printed session guides (saving over 30,000 pages), reuse of banners and carpeting, and installation of FloWater refill stations that prevented thousands of single-use bottles from entering landfills.
Offset 15,600 metric tons of CO₂—100% of onsite emissions—through corporate-funded projects, marking significant strides in Oracle’s multi-year carbon reduction goals.
Donated 1,680 meals, 4,800 lbs of backpacks, 630 lbs of T-shirts, and trees to local communities and nonprofits.
CloudFest 18 added to the sustainability achievements, with 34,000 lbs composted, 20,000 lbs recycled, ~11,436 lbs of carpet recycled, and 800 lbs of leftover food donated.
Conclusion
Oracle OpenWorld 2018 illustrates Giants Enterprises’ expertise in delivering large-scale, globally significant events. It combined transformative technology showcases with deeply responsible sustainability practices, robust economic returns, and impactful community contributions—all while reinforcing San Francisco’s role as a vibrant hub of innovation.
Giants Enterprises made the impression of a lifetime for fans all over the world. The unique combination of venues and locations made this event once in a lifetime.
John Orbits
Americas Cup CEO